Online fashion stores are giving out bad advice, encouraging us to lose our individuality and to commit style sins.
I hardly ever buy clothing online. I simply need to feel the fabrics and try items on. Waiting for a tardy postman and inevitably, queueing in a post office to send everything back just seems like a pain to me.
I do like browsing stores online though. To know what’s in the store before planning a trip really helps with my method of military-style shopping: Know where you’re heading, get what you want and leave.
There’s one thing that’s starting to annoy me about online stores though: When you’re looking at a particular item, the description sometimes offers you advice about what to wear with it.
To illustrate this, here is a description of a rain mac on the Debenhams website:
“Wear the slim funnel mac as a modern take on a spring essential. Featuring front pocket detailing, beautiful dyed to match buttons, this style will provide just the right combination of style and practicality. Wear with a pair of skinny jeans and cute pumps.”